According to a bit of analytics work done by a firm called Localytics, Verizon is now responsible for nearly one out of every three Apple iPhone 4 units in the U.S. This is despite an 8 month head start that AT&T had in offering the latest version of Apple's touchscreen device.
The stats show that Big Red was able to account for 20% of U.S. Apple iPhone 4 sales immediately upon offering the phone back in February. Of course, Verizon customers had longed for the model ever since the original version was launched by AT&T in 2007. Since then, the carrier had plenty of so-called iPhone killers like the LG Voyager, the LG Dare and the BlackBerry Storm 9530. I wasn't until the release of the Motorola DROID in November 2009 that Big Red customers had a phone worthy of being mentioned in the same breathe as the Apple iPhone. Ironically, it was just a few weeks after the launch of the DROID, which beat out the Apple iPhone to be Time's 2009 Gadget of the Year, that a holiday commercial for Verizon characterized the iPhone as a toy.
Localytics suggests that one of the reasons for Verizon's strong showing with the iPhone 4 is the carrier's unlimited data plan, which ironically ended today for new customers. We will have to wait for the next survey to see if the end of unlimited data at Verizon leads to a change in the data.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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