Uh oh, HTC is tumbling down - its share price hits a ten-year low
Uh Oh. No, we are not going to talk about the eponymous device protection plan that HTC launched two months ago; it just so happens that "uh oh" perfectly characterizes the current financial situation of the troubled smartphone manufacturer.
Uh Oh, indeed. Just a few days ago it became clear that HTC is once again bleeding all over and is about to post a totally disappointing financial report for the second quarter of the year. Unlike the one for Q1 2015, which was fairly profitable, the second quarter reported truly showed that the hole in HTC's boat is bigger than ever.
"Uh Oh!"
That being said, the risk of capsizing is real and the culprit to blame is, undoubtedly, the HTC One M9, a device that performs rather poorly on the market. Add this to the slightly stagnant market and you get a recipe for a market disaster, at least for HTC. The flagship-grade devices that it released on a weekly basis just recently and threw at the vast Chinese market are one way to up your profits.
Yet, we will have to wait to see if the effect of this marketing strategy will be overwhelmingly positive or just the contrary.
Things that are NOT allowed: