UMi Plus is a smartphone ambitious to deliver compelling photography and 2-day battery life

Battery life has been an important consideration for UMi, so the Plus is equipped with a large 4000mAh cell. UMi claims the Plus is good for two days of use with a single charge. What's more, there's Tri-Control Charge Technology to analyze temperature, real-time usage, and other parameters as to dynamically adjust the voltage, enhance charging speed, and reduce temperature. There's also a Super Ultra Saving Mode for making the most out of the battery's final moments. It's designed to get the UMi Plus keep the last 15% of charge for 24 hours while allowing for a minimum amount of usage.

To appease photography lovers, UMi has equipped its new model with a 13MP Samsung-made camera that features phase-detection auto-focus and boasts a focus speed of 0.15s. The camera's aperture size is a standard f/2.0, and the assembly includes a 5-element lens, two image signal processors for post-processing photos, and a dual-tone LED flash for shooting in dark environments. Additionally, UMi's camera app includes a "Pro-Photo" mode that lets users manually adjust several key properties, such as ISO, Exposure speed, Exposure value, Saturation, Brightness, Contrast, Focal point, and White balance. Meanwhile, the front camera is a 5MP unit.

Software-wise, the UMi Plus ships with Android 6.0 Marshmallow, although a version of Android 7.0 Nougat is currently being tested for the smartphone and is scheduled for release before the end of the year.

The UMi Plus is currently on pre-sale, with online retailers such as AliExpress offering various discounts on its regular $250 price. Mind you, there's hardly any guarantee that the smartphone is compatible with worldwide LTE networks, so unless UMi comes up with a global version, you'll have to make do with 2G/3G data speeds.