Transformers: Earth Wars free-to-play battle strategy game to hit Android and iOS this spring

Hasbro, Backflip Studios and Space Ape Games Bring The Fight Home with TRANSFORMERS: EARTH WARS; Game Coming To iOS And Android in Select Markets Spring 2016

Battle as AUTOBOTS or DECEPTICONS and Fight Against Live Opponents Around the World In First TRANSFORMERS Real­Time Combat Strategy Game

Boulder, CO ​(Feb. XXX, 2016)​ – This spring, fans of the beloved TRANSFORMERS brand from Hasbro, Inc. will have the opportunity to harness legendary characters, including OPTIMUS PRIME, MEGATRON, BUMBLEBEE and STARSCREAM, in the palm of their hands with TRANSFORMERS: EARTH WARS – the latest real‐time combat strategy mobile app. Published by Backflip Studios (DragonVale, Ninjump, Paper Toss) and developed by Space Ape Games (Rival Kingdoms, Samurai Siege), TRANSFORMERS: EARTH WARS brings the excitement of the battle between AUTOBOTS and DECEPTICONS to supported mobile devices with fast‐paced gameplay and beautiful 3D animation, allowing the characters to attack, battle, and change form right before a player’s eyes.

With this game, players can choose to fight with OPTIMUS PRIME and the AUTOBOTS or join forces with MEGATRON and the DECEPTICONS in a battle for the fate of planet Earth. Players can join their favorite TRANSFORMERS faction, assemble a powerful team of playable characters, raid enemy bases for ENERGON stockpiles, and construct the Space Bridge to add reinforcements from CYBERTRON , all while playing in real‐time against other players around the globe.

“The TRANSFORMERS franchise is like no other. The story that has carried on through generations has drawn millions of fans who can’t wait for what’s next,” said Julian Farrior, CEO of Backflip Studios. “Working in conjunction with Hasbro, we’re bringing the TRANSFORMERS franchise to life in one of the most popular game genres.” Using authentic TRANSFORMERS storytellers and voice actors from the original franchise, TRANSFORMERS: EARTH WARS extends the GENERATIONS PRIME WARS TRILOGY story across new platforms, enabling players to interact with other TRANSFORMERS fans, as well as millions of people around the world who enjoy real‐time combat strategy games. Fans of real‐time combat strategy mobile games will appreciate a game play experience wherein players are solely in control of converting their characters and engaging in TRANSFORMERS versus TRANSFORMERS battles. The game also features artwork inspired by the TRANSFORMERS GENERATIONS PRIME WARS TRILOGY series, dialogue written by TRANSFORMERS comic legend Simon Furman and voice acting from Peter Cullen, the original voice of OPTIMUS PRIME, as well as Frank Welker, the original voice of MEGATRON.

“We are excited to join forces with Backflip Studios and Space Ape to bring our iconic TRANSFORMERS brand to life in a new way through the launch of TRANSFORMERS: EARTH WARS,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “TRANSFORMERS fans and fans of combat strategy games will love the explosive action as they join the fight to control the fate of Earth. “We’re delighted to bring one of the world’s most popular entertainment franchises to mobile devices in an explosive new gameplay experience,” said John Earner, Co‐Founder and CEO, Space Ape Games. “We’re focused on making hand crafted games that fans will enjoy, and can’t wait to share what we’ve been working on with mobile gamers.”

TRANSFORMERS: EARTH WARS will be free to download but will feature in‐game purchases, and will be released worldwide excluding Japan and China on Android and iOS in Spring 2016. Please note that a WiFi connection is required to play.

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About Backflip Studios

Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company’s portfolio of top ranked games, which include hit franchises such as DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and Army of Darkness Defense, have been downloaded over 350 million times and are played by more than 33 million active users per month. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ:HAS) has a majority ownership stake in Backflip Studios.

About Space Ape Games

Founded in 2012, Space Ape Games is a mobile games studio based in Central London made up of games veterans and key people behind the biggest gaming companies and the biggest social games on the web, including a #1 game on Facebook, two #2 games on Facebook and one of the largest virtual worlds for kids on the planet. Space Ape’s hit strategy games Rival Kingdoms and Samurai Siege are available on iOS and Android devices. Space Ape Games won the 2015 TIGA Award for Best Independent Studio and for Game of the Year for Rival Kingdoms, plus the 2014 Develop Award for Best New Studio and the 2015 Develop Award for Best Independent Studio. For more information, visit http://www.spaceapegames.com.

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY‐DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand‐driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).