Tinder Social is out everywhere, letting groups of people meet up (hook-up) via mutual friends

Tinder's long-coming socializing feature is officially live in Everywhere, Datingsville. Designed to usher in a new era of herds of people going out tonight, it gives friends the ability to add others to their group via Facebook and organize a meet-up through chat.

The way this whole thing goes is mutually known members of both parties strike a match, following which everyone else in their circle can see that in the form of a match delivered to their inbox. Then everybody engages in a chat room with both groups included. This way, group matches remain mutual (although only one member of each party is involved), much the same way as Tinder hook-ups.

The social component is included in the latest Tinder release and is available as an opt-in feature, giving users the option to have both Tinder and Social running, or just one of said components. If you have both features active, you will see both individual and group matches in the feed.

It will be interesting to see whether Tinder's bespoke, immediate dating system can be applied to socializing with the same degree of success. After all, meeting new people through mutual friends is how we have socialized long before the dating app's developers got the idea to turn this model into software. So the premise for success, along with Tinder's overwhelming popularity, is clearly there.

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