In case anyone is still in doubt regarding Apple's car-building plans, the latest comment from none other than the CEO Tim Cook will make them stop wondering. Appearing at the Wall Street Journal's WSJDLive conference in California, he said "It would seem like there will be massive change in that industry, massive change. You may not agree with that. That’s what I think. When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important."
According to Tim Cook, right now Apple is aimed at perfecting the iPhone experience for car, the so-called CarPlay project, but its focus might change further down the road: "We’ll see what we do in the future," he commented. There's plenty of tangential evidence that Apple is working on some sort of a vehicle project, likely electric and autonomous, such as poaching Tesla engineers, renting a car-testing ground, and leasing vehicles with LIDAR equipment on top, not to mention leaks from reputable sources about an Apple car project, so there you have it, straight from Tim Cook himself.
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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