Nokia's new CEO Rajeev Suri recently mapped out the future of the Finnish telecommunications giant after its phone business got acquired by Microsoft, and, sadly, Nokia doesn't plan on making phones anymore. "We are not looking to a direct consumer return to handsets per se," were his actual words. Still, there is a silver lining, and it is that there is an extremely high interest in licensing the brand, he added, so at some point in the longer term the Nokia name "will return to the consumer world," which has already materialized with the sold-out Nokia N1 tablet.
As for the other aspects of the company, the CEO mentioned that it won't have its HERE brand of navigation software compete directly with Google Maps, but instead rely on third-party licensees. We'd say that with the release of the beta app for Android and iOS this ship had sailed, as the app offers options lacking in Google Maps, like offline navigation. In any case, Nokia once was synonymous with the mobile industry, and has churned out many a fantastic phone over the years, up until Apple disrupted the business with the first mass-appeal smartphone. Check out the infographic below, showcasing the rise and demise of Nokia that was.
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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