The one true reason for the gold iPhone color option? Conquering China, Apple CEO Tim Cook says

Apart from the classic white and dark color options, 2013's iPhone 5s introduced a new color combination - the gold one - and seemingly restarted the trend of "painting" smartphones and mobile gadgets in this undoubtedly noble hue. It has been often speculated as of why Cupertino decided to break free from the black-white tradition and spice things up a bit, but the real reason has eluded us. Until now, that is.

Apple's CEO, Tim Cook himself, recently spoke in front of the China-based variation of Bloomberg Businessweek, revealing that the real reason of the introduction of the gold iPhone color option that's been rocking it up since 2013 is the popularity of this exact color in Eastern Asia and China in particular. These are currently among the largest markets for iPhones, only overshadowed by the US one.

Of course, the increase in display size that can be observed with the iPhone 6 and iPhone 6 Plus is also a sound reason for the increased popularity of Apple's phones on the Chinese smartphone market.

China alone accounts for 29% of Cupertino's revenue for the first quarter of the year, which is needless to say making it a pretty important market for Apple. What's more, the larger of the current batch, the iPhone 6 Plus, is obviously also quite popular locally.


source: Bloomberg