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The new ceramic Apple Watch Series 2 comes at a colossal price: $1,250 and up

By Victor Hristov

Updated: Sep 07, 2016, 5:51 PM

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The new ceramic Apple Watch Series 2 comes at a colossal price: $1,250 and up

Sure, we're not talking 10 grand like the gold 'Edition' versions of the watch, but $1,250 for the 38mm model, and $1,300 for the 42mm watch is definitely luxury territory.

Beautiful, stunning and way out of reach for most consumers

The new and undeniably beautiful, creamy white ceramic Apple Watch has all the hallmark features of the Series 2: it's got built-in GPS, it's water resistant at up to 50m, features a dual-core processor, and runs on the latest watchOS 3.

However, at that price, it will definitely find more adoption from more affluent customers. What's a bit puzzling is that default bundle ceramic white with the rather non-premium fluoroleastomer sport band that looks good on it, but does not have that exquisite look one expects at such a high price point.

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Victor, a seasoned mobile technology expert, has spent over a decade at PhoneArena, exploring the depths of mobile photography and reviewing hundreds of smartphones across Android and iOS ecosystems. His passion for technology, coupled with his extensive knowledge of smartphone cameras and battery life, has positioned him as a leading voice in the mobile tech industry.