From the looks of it, Asus has remained consistent in its naming scheme. Like their predecessors, the two new phones are reimagined versions of the standard Zenfone flagship that place more emphasis on certain aspects of the smartphone experience.
The Zenfone 3 Laser is a version of the standard flagship, the Zenfone 3, but with improvements in the camera department. The Zenfone 3 Max offers more battery life at the exchange of a thicker build. Both phones run Android 6.0 Marshmallow with the manufacturer's own UI on top.
As the name suggests, the Asus Zenfone 3 Laser comes with an ultra-fast laser autofocus system. Asus says that the 13MP 'PixelMaster' primary camera on the Zenfone 3 Laser only needs 0.03 seconds to focus on its target.
Other imaging department features include an electronic image stabilization sensor (not to be mistaken for the better mechanical OIS variants) as well as a color correction sensor. However, it remains to be seen if the Zenfone 3 Laser can actually snap better-looking photos than the Zenfone 3 Deluxe, which comes with a larger-resolution 23MP primary shooter. Both the Zenfone 3 Deluxe and the standard model, which is equipped with a 16MP primary sensor, integrate mechanical OIS.
The remainder of the specs of the Zenfone 3 Laser are highly similar to the standard Zenfone 3 and include a 5.5-inch display running a resolution of 1920 by 1080 pixels, a curved display glass, 4GB of RAM and 32GB of integrated storage, and a fingerprint sensor. All of these specs are packaged together tightly into a metal body that measures 7.9mm across its waist.
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In Vietnam, Asus will sell the Zenfone 3 Laser at the equivalent of about $270 at the current conversion rates.
The main highlight of the Asus Zenfone 3 Max is its 4,100mAh battery. That's pretty impressive by modern standards, but it's worth noting that last year's Zenfone 2 Max came with an even larger 5,000mAh battery.
Other specs for the Zenfone 3 Max include a 5.2-inch IPS display running at 1920 by 1080 pixels, 3GB of RAM, 32GB of integrated storage, and a fingerprint scanner. The handset will cost the equivalent of about $200 at the current conversion rates.
We're still waiting for Asus to share more details on the Zenfone 3 Max and the Zenfone 3 Laser. Detailed hardware specs as well pricing and availability info for other markets would be nice. Also, we would love the chance to get to see official renders of the two phones. All the imagery that we currently have comes from the press event in Vietnam and does not allow us to get a more detailed look at the new Zenfone 3 models.
Mihai Andrici is a former news writer at PhoneArena. He's produced a large body of content during his PhoneArena run, drawing on years of experience in the field. Mihai's coverage touched on various topics, from Android phones to Apple ecosystem products. In addition, he was quite active in bringing the latest mobile tech deals to PhoneArena readers.
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