Apple's keynotes always feature live music performances of some kind, and this year's keynote looks to be just as special as the product it's going to launch. Multiple sources claim that long-standing rock act U2 is collaborating with Apple and director Mark Romanek to shoot either a music video or a commercial related to the upcoming iPhone 6, and in addition, the iOS flagship will come pre-loaded with the band's upcoming album.
The claims seem quite consistent, as one source reported that an iPhone-related video was being shot on the Samuel Beckett Bridge in Ireland. An eBay employee by the name of Stephen Browne went to check out the action and managed to snap a photo of an actor holding what could very well be an iPhone 6. The employee reported that the "focus of the video on the bridge was a phone". He also cited "tight security" obstructing his camera, despite that nobody from U2 was said to be on the scene.
The Samuel Beckett Bridge
The cavalcade of sources continues with Julian Lennon, a friend of Bono's, telling U2 fans in Spain that the band is shooting an ad for Apple. Add several Irish music journalists, including Bryan MacDonald, claiming that the new U2 record is shipping on the iPhone 6, and you've got too many clues to dismiss these claims as mere rumors. Finally, a Cupertino resident reported that a concert stage was being built outside Flint Center, the venue where Apple will present on September 9. Well, U2 probably won't be bringing its humongous 360 stage to Cupertino, but who knows, it's a big event!
"The focus of the video on the bridge was a phone"
Although U2 frontman Bono once likened Apple to "a religious cult", band and company seem to be rolling on good terms. The last time they collaborated musically was way back in 2004, when a special U2 edition of the iPod Classic launched, preloaded with exclusive content. Ten years later, it looks like something similar might be happening as we speak!
Luis D. has a multitude of news, features and review articles written for PhoneArena. He adeptly demystifies complex technology topics, such as the development of advanced materials for bendable device displays and the evolution of chipset manufacturing.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
Things that are NOT allowed: