The LG Velvet is all you need, nothing you don't

It's only natural for people to want the best for themselves and their loved ones. We want to live in the best house with the best car parked in front of it; we want to dine in the best restaurants, wear the best clothes, and use the best smartphones, of course.

But in reality, there's often a difference between what people want and what people need or can afford. We're driven by our emotions towards the most advanced, most luxurious, most heavily promoted products – even when alternatives costing a fraction of the price would serve us just as well.

And at the end of the day, most consumers would be perfectly content with a smartphone that does the basics well. For some, that’s social media. For others, that’s taking pictures or watching YouTube. For others, a device just needs to look good and make phone calls.

With this in mind, LG set a goal for itself to create the best phone for most of us. The result – the LG Velvet.

The LG Velvet delivers top build quality, beautiful design, superb components and more than adequate performance for what most of today’s consumers expect from their phones – all at a competitive price that fits most people's budget.