The Google Play Store now demotes buggy and battery-draining apps in search results
The new ranking is mostly influenced by how well an app performs on the devices of users participating in a special, opt-in program, meaning "quality" in this case only refers to a lack of crashes, lag, or excessive battery drain. If an app doesn't meet these requirements, it will be shown lower in search results compared with similar apps that do, and will also be demoted in discovery algorithms (like the "Similar apps" section, for example).
So while this may have helped a little in cleaning up the storefront, the real change will only start happening once Google stops considering scam apps as a "success story."
source: Android Developers Blog
Things that are NOT allowed: