TAG Heuer teases Android Wear 2.0 smartwatch announcement for March 14

We're just a couple of days away from a new smartwatch announcement coming from watch company TAG Heuer. Not a newcomer to the smartwatch industry, the Swiss watchmaker recently teased a new product that will be revealed on March 14.

The teaser doesn't really come as a surprise since sources familiar with the company's plans confirmed last month that TAG Heuer would be launching a successor to the TAG Heuer Connected smartwatch in mid-March.

According to the same source, the wearable device is called TAG Connected Modular, and it's supposed to feature interchangeable straps and clasps among other things.

The TAG Connected Modular is likely to be a hybrid smartwatch, as users will be able to switch between digital and automatic clock mode. Apparently, the smartwatch will be powered by Android Wear 2.0, the new OS launched by Google back in February.

TAG Heuer's smartwatch business has been surprisingly successful, as the company announced recently it sold more than double the number of Connected smartwatches it expected to sell last year.

We're witnessing a surge in smartwatch announcements lately, as many traditional and luxury watchmakers are jumping aboard the wearable tech bandwagon. Maybe it's not really a revolution, but it's definitely an evolution from last year.