T-Mobile takes the cake again in the most recent J.D. Power and Associates study

Although they're trying their best to get out of the number four slot in total subscribers, T-Mobile has yet again reached a feat that they've been too common to achieve time over time. T-Mobile solidified their position yet again by receiving the highest ranking in the most recent J.D. Power and Associates 2010 Wireless Retail Sales Satisfaction Study – easily continuing their legacy as a prominent provider committed to the highest level  of quality for its customers since 2004. Paula Lentini, vice president of retail sales and operation, said that “We’re very excited to be named the wireless industry’s highest-ranked retail sales and service provider. This achievement further underscores our commitment to providing a great sales and service experience to our customers. I am very proud of our frontline employees who deliver customer delight every day and with every interaction.” The study was based on 8,000 internet survey interviews during July 2009 and December 2009 and displays how T-Mobile's customers rate them on overall retail performance. On top of having a sales staff that are friendly, concerned with their purchase, and help them find the best plan/phone based on their needs, T-Mobile also ranks first among its competition when it comes to the price and promotion category. It's quite evident when you look at how they've been aggressive in lowering their plans. Hopefully this might pave the way for them to get out of their current spot and move past its next competition in an attempt to attract even more customers.

source: Yahoo!