T-Mobile has already hinted that something was happening at its stores on September 24th, which it is calling "All-Hands Day". What that means is not exactly clear, and to add to the confusion, new pictures show balloons and other party favors hinting that T-Mobile's "Values Day 2011" is coming. T-Mobile stores are receiving the balloons without any documentation, according to Tmo News, which really does make it sound like "All-Hands Day" and "Value Day 2011" are one and the same.
Value Day 2011 is coming to T-Mobile
While things are murky, there are signs that customers are going to be getting a shot at some free smartphones. Call center employees are requesting overtime on the 24th and T-Mobile has a history of some pretty good one-day offerings like on Father's Day in 2010. As we reported back then, every T-Mobile phone was free with a 2-year contract on that year's Father's Day holiday. The promotion resulted in the carrier having its highest activation yield ever, up to that point. T-Mobile added 99,000 new contract customers on that day alone. This year, T-Mobile repeated the promotion by offeing free phones with a signed 2-year pact on February 11th and 12th for Valentine's Day, as we informed you.
So once again, it would seem that T-Mobile is willing to sacrifice the revenue from selling a few smartphones in return for locking up some new and existing customers for 2 years. That's just speculation of course. Thankfully, September 24th is only a few days away so we don't have too long before we find out for sure what T-Mobile is up to.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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