After having Yahoo as the exclusive search provider for T-Mobile over the past year, the wireless company has decided to now go with Google, saying that is what the customers wanted. Ian McKerlich, T-Mobile’s director of mobile web and content, said other reasons also played a roll in the decision, as they were the first carrier to work with Google on deployment of its Android-based devices. T-Mobile began updating its web2go portal with Google last month in preparation for the change, as well as making it easier to personalize, and more touch-friendly. These changes have led to a 300 percent increase in web2go traffic per customer, though you can still use the browser to go to any search provider you choose. 94 percent of all T-Mobile devices use the web2go portal, including BlackBerry Smartphones, the Motorola Cliq, and most feature-phones. Now with this complete, Google has exclusivity deals with Sprint & T-Mobile, Yahoo is still partnered with AT&T, and Microsoft Bing has been with Verizon since last year. As Google continues to grow and expand, it will be interesting to see in the coming years if AT&T and Verizon end up signing exclusivity deals with Google as well.
Sam Earley, is a former reviews and news writer at PhoneArena. His incredibly productive run included numerous reviews and comparison articles of breakthrough products, such as the Motorola DROID X, Verizon Pre 2, HTC Thunderbolt and many others.
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