T-Mobile gets ready to make its next Un-carrier announcement on September 6th
Back in the day when Carly was T-Mobile's spokesperson, who could have foreseen that one day the carrier would become the most influential wireless operator in the U.S. Now, every time T-Mobile is about to make a new Un-carrier announcement, it means that the carrier, led by unconventional CEO and president John Legere, is about to solve another pain point for customers.
The first Un-carrier announcement introduced the no-contract Simple Choice plan in 2013. This took place just six months after Legere was named CEO of T-Mobile on September 19th, 2012. The first plan included unlimited calling and text along with 500MB of data or $50. Unlimited data was offered as an extra. Including Simple Choice, the list of Un-carrier features includes:
- Simple Choice - No Service Contracts (Un-carrier 1.0)
- Upgrades for All (Un-carrier 2.0), Amped 2.0
- Simple Global (Un-carrier 3.0)
- Carrier Freedom (Un-carrier 4.0)
- Test Drive (Un-carrier 5.0)
- Music Freedom (Un-carrier 6.0)
- Wi-Fi Unleashed (Un-carrier 7.0)
- Data Stash (Un-carrier 8.0)
- Un-Carrier for Business (Un-carrier 9.0)
- Binge On (Un-carrier 10.0)
- T-Mobile Tuesdays (Un-carrier 11.0)
- T-Mobile ONE (Un-carrier 12.0)
- Un-carrier Next
Among the most famous announcements, 2014's Music Freedom allowed T-Mobile subscribers to stream music from certain music providers for free. The feature allowed subscribers to listen to unlimited 4G LTE music streaming without the data used being counted against subscribers' monthly data allowance. Shortly thereafter came the widely copied Data Stash, which allowed Simple Choice subscribers to keep data paid for, but not used in a given month, stashed away to be used anytime during the next 12-month period.
Binge On was the logical next step after Music Freedom, allowing users to stream video from certain apps without the data used getting subtracted from the user's monthly data allowance. And this past January, T-Mobile eliminated fees and taxes for its T-Mobile One plan for subscribers agreeing to subscribe to auto pay.
So what is coming up next from T-Mobile? We should know when John Legere opens his mouth on September 6th at 11:00am EDT. By the way, that is next Wednesday and it is also the last night of the IFA trade show in Berlin. It should be a very interesting announcement.
source: T-Mobile
Things that are NOT allowed: