T-Mobile CEO John Legere's pro-consumer attitude paying off, according to latest BrandIndex report

T-Mobile CEO John Legere is doing something right. The latest YouGov's BrandIndex shows that T-Mobile has tied Verizon as the carrier providing the best value for U.S. consumers. Since the beginning of the year, T-Mobile's value score has been steadily rising, while Verizon's has been recently declining. AT&T's score has been dropping sharply.

The most innovative of the four major carriers has been T-Mobile, and it's pro-consumer bent has paid off, according to the BrandIndex charts. Those planning on leaving their current carrier in the next six months, were asked to name the carrier they plan on switching to. Three years ago, T-Mobile was dead last with Verizon well in front. Now, T-Mobile is on top, selected by 16% of those who responded to the survey. AT&T was chosen by 15%, while 12% picked Verizon. Dead last was Sprint, selected to be the next carrier by only 5% of those surveyed.

T-Mobile's Un-carrier initiative has led to the nation's fourth largest carrier ending subsidized pricing and the two-year contracts that go with them. T-Mobile also said it will reimburse the ETF charges imposed on customers of other carriers who bolt for T-Mobile before their contracts have expired. The carrier also removed roaming charges for customers receiving data on international visits. Thanks to its CEO, widely perceived to be pro-consumer, T-Mobile has been adding new subscribers every quarter and is surging to the top of these BrandIndex charts. It also helps to have the fastest LTE network in the U.S.


It seems that the American public is hearing T-Mobile's message, and who knows where the carrier will be three years from now.


source: BrandIndex via BGR