Survey shows more consumers willing to buy Apple iPhone 6 sight unseen

Would you be willing to plunk down serious cash to buy a smartphone without seeing it first? What if that phone were the Apple iPhone 6? According to a survey conducted by brokerage house R.W. Baird, 6.8% of those asked last month said that they would buy the iPhone 6 without taking a look at it first. That was up from the 4.4% that said that they would buy the iPhone 6 sight unseen, in February. 1000 people were surveyed each time.

What is interesting about this survey is that more people responded that they would buy the iPhone 6 without seeing it, than the number of people who said that they would buy the Apple iPhone 5s after the latter was already introduced. The highest percentage of those surveyed who said that they would buy the iPhone 6, 34.4%, came from those who already own any model iPhone. And those with a newer model of the iPhone, were even more desirous of purchasing the new version of the handset.

Would you be willing to purchase the Apple iPhone 6 without taking a look at it first? On September 9th, Apple is holding an event during which we should see the unveiling of its new 4.7 inch smartphone.

source: WSJ