The Apple iPhone has traditionally been the top revenue producing phone in North America. In other words, more games have been purchased by iPhone users than by those sporting an Android handset. And while that continues to be true for the most part, fresh data shows that the iPhone is being challenged by the Samsung Galaxy S8+ and the Google Pixel XL for the title of the top revenue producing phone in North America.
A survey conducted by analytical firm deltaDNA revealed that in North America last month, the phone that produced the most revenue per user on an average day was the Samsung Galaxy S8+. The flagship device had an average revenue per daily active user (ARPDAU) of 54 cents for the month. That topped the 36 cents ARPDAU scored by the Apple iPhone 7 Plus and other iOS devices in the U.S. The Pixel XL was next with an ARPDAU of 32 cents. To put those number in perspective, the average Android handset brought in just 20 cents per user each day. The survey followed 1.4 million smartphone users on the continent last month.
You'll notice that the large screened devices do better and bring in more money. That is because these are the handsets that offer a larger viewing area for games and other apps. For example, the smaller Samsung Galaxy S8 brings in 21 cents a day for each user, closer to the average for Android. And the Apple iPhone 7 posted an ARPDAU of 28 cents for the month.
"The fact that iOS games monetize better that those on Android is well known, but what’s interesting is how the screen size and performance of the device contribute massively to strong monetization. It may have taken 10 years for anyone to make a smartphone that can challenge the iPhone for games. Our study shows that gamers certainly feel that the latest Samsung Galaxy and Google Pixel devices aren’t far off."-Mark Robinson, CEO, DeltaDNA
The Samsung Galaxy S8+ also had the highest conversion rate last month in North America. 3.3% of game playing sessions resulted in a purchase compared to 2.6% for the iPhone 7 Plus, other iOS models in the U.S., and the Pixel XL.
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The Samsung Galaxy S8+ surpassed the Apple iPhone 7 Plus in daily revenue per active user last month in North America
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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