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Sony's Ericsson stake buyout a done deal, phones will be branded just Sony and part of the "four-screen" strategy

By Daniel Petrov

Updated: Feb 16, 2012, 4:14 AM

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The conditions of the deal/s may have changed since the initial publishing of this post.

Sony's Ericsson stake buyout a done deal, phones will be branded just Sony and part of the "four-screen" strategy

Sony announced it had completed entirely the Ericsson stake buyout paperwork, and the Sony Ericsson joint-venture of a decade or so is no more, long live Sony Mobile Communications.

The PlayStation company has huge plans for a "four-screen" concept by the alleged name of Dot Switch, leveraging its expertise in TVs, laptops, tablets and now smartphones, to allow for seamless integration across all your living room and mobile devices.

It might even be planning to leverage the PS Vita mod for its now Google-y devices to differentiate even further and offer unique experiences like PS gaming and PlayMemories, its upcoming cloud service that will sync and share media and info across its devices.

The first device with simply Sony branding is to be the Xperia S, and AT&T's Xperia ion, followed by the upcoming Xperia P and U midrangers, which will likely be revealed at the MWC expo in a few days. We'll be there, so stay tuned for the tasty detail morsels.

source: Reuters

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.