Sony lowers Xperia shipment forecasts following worst quarter ever
The Sony Xperia 1
Despite initially forecasting sales of 5 million units for the 2019 financial year (April 1, 2019 – March 31, 2020), Sony has now revised its predictions down to 4 million units following an absolutely terrible quarter in which it sold just 900,000 smartphones. The figure represents a record-low for the company and also the first time it’s sold less than 1 million smartphones in a quarter. To add further perspective to the matter, just twelve months earlier Sony managed to sell a decent 2 million devices.
Sony didn’t have any major launches for the first two months of the quarter and instead relied heavily on sales of the Xperia 10 and Xperia 10 Plus, but towards the beginning of June the Japanese brand did launch its latest flagship – the Xperia 1 – in most international markets. The smartphone was frequently listed as out of stock in many markets which ultimately suggested demand was high. However, the company’s latest shipment figures suggest that, in actual fact, supply was simply limited.
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