Sony Xperia Z1 Compact unboxed, 2014 FIFA World Cup logo spotted on its retail packaging

Sony is FIFA’s only 2014 World Cup official partner that makes phones. And it looks like it will take advantage of this by placing the 2014 FIFA World Cup logo on the packaging of new handsets.

The recently announced Xperia Z1 Compact was unboxed somewhere in China, although it hasn’t been released anywhere in the world yet. The front of the handset’s packaging shows the smartphone itself, its name, Sony’s logo, and the FIFA World Cup logo. All other logos, including the Android one, are on the back of the packaging. While this may not mean much at the moment, we’re thinking that Sony hopes to lure soccer fans with the prominent placement of the World Cup logo next to its devices. 

In case you don't know yet, the Xperia Z1 Compact is as powerful as the larger Xperia Z1, but it's smaller, sporting a 4.3-inch 720p display. It should be launched around the world later this quarter. The unit that’s been unboxed in China is a D5503 LTE-enabled pink model - you can check it out in the slideshow below.

Sony is currently one of the six select companies that received the FIFA Partner status - “the highest level of sponsorship status.” Besides the Japanese company, the other 5 FIFA Partners are Adidas, Coca Cola, Hyundai-Kia Motors, Emirates, and Visa.

2014 FIFA World Cup kicks off on June 12 in Brazil. Perhaps until then Sony will unveil some surprises - maybe a Special Edition World Cup smartphone? We’ll see.


source: Digi-Wo (registration required to view photos) via XperiaBlog more coverage: FIFA