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Sony Xperia Z appears for preorder on Expansys UK, this time at $644

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Sony Xperia Z appears for preorder on Expansys UK, this time at $644
UPDATE: A much more reputable tech retailer like Expansys has put the Z up for preorder for the comparatively low price of 399 pounds sterling with VAT, which equates to $644 SIM-free - a pretty good price for a flagship phone, though this is for the black version only for now.

It's a small but significant update to the pricing strategy for the Sony Xperia Z we have today, coming from a Slovakian online tech retailer. The phone is up for preorder there at EUR 606 (~$809) SIM-free, which is roughly in line with every flagship smartphone launch in Europe.

Yesterday we saw prices nearing a grand in Europe, and the phone was tipped by Sony Mobile Australia to cost the equivalent of $790 down under. 

The more we are nearing the launch, which retailers are pegging for the end of next month in Europe, the more it seems that Sony won't be commanding a hefty premium for the handset, but rather ship it in the 600-700 range, what most high-ends typically go for without contract shackles upon release anyway.

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Daniel Petrov Senior Mobile Tech Journalist and Reviewer
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.

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