Samsung's first foldable phone to be detailed today, here's how to watch the event live
Samsung Developer conference keynote starts at 10 AM Pacific Time | 1 PM Eastern | 6 PM British Standard Time | 7 PM Central European Time
Unlike our flagship products, the foldable phone is a completely new concept in terms of design and user experience, which requires a different approach. Before we take it to the market, we want to share with developers what we’ve done so far and see what they think of it.
By giving an early preview to developers, Samsung will be able to spearhead development for an interface it has been polishing off with Google and will be unlike anything else we've seen at the moment.
That, and getting a head start in marketing before the competition outs their own flexible phone efforts. There are plenty of other companies that want to gauge how Samsung will fare on the non-existent bendy phone market and are waiting in the wings with their own patents, too. Huawei, LG, and Xiaomi are the ones most often cited as having plans to release foldable phone designs of their own, but one other, more formidable competitor, is also heavily entertaining the idea.
We are talking about Apple, of course, whose foldable phone explorations have been gearing up to a crescendo mode lately, and analysts are even on record saying that Apple is indeed mulling a Gumby phone concept for the not-so-distant future.
Unfortunately, the report is saying that Samsung could only present "images" for developers and the general public for the first time, rather than actual device prototypes, so there is still some mystery that is going to be left after today's unveiling.
Things that are NOT allowed: