Samsung announced on Tuesday that the Super Bowl ad it is running during the game will be a 90 second spot to promote the Samsung GALAXY Note LTE. The Korean based firm will be spending approximately $9 million to run the spot, which will appear in the fourth quarter of Sunday's game. Samsung's Chief Marketing Officer for the Americas, Todd Pendleton, said, "During the past six months we've launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace. The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before."
The Samsung GALAXY Note LTE
The ad will be directed by movie director Bobby Farrelly, who is known for working with his brother on hits like There's Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch. This will be his first television commercial. Another first is that part of the ad was shot using the 1080p (at 30fps) video capture feature of the Samsung GALAXY Note LTE. Samsung will get the campaign to a fever pitch (no pun intended) by using social networks. Facebook and Twitter users will be getting exclusive access to content and giveaway contests.
With the rematch between the New England Patriots and the New York Giants this Sunday, if the game is anything like the hard fought game seen the first time these two met in the Super Bowl, there should be a lot of eyes viewing Samsung's ad in the fourth quarter. For a lot of smartphone fanatics, Samsung's new commercial will be the highlight of the day.
source: Samsung
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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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