Samsung's Galaxy ads on the beach land it a water-resistant lawsuit
The ACCC alleges Samsung's advertisements falsely and misleadingly represented Galaxy phones would be suitable for use in, or for exposure to, all types of water ... when this was not the case.
Samsung showed the Galaxy phones used in situations they shouldn't be to attract customers. Samsung's advertisements, we believe, denied consumers an informed choice and gave Samsung an unfair competitive advantage.
If levied, the ACCC fines would amount to about $7 million or about 10% of Samsung Australia's turnover. The regulator says that some customers have been denied warranty service for issues related with water-resistance . Samsung said it has honored all warranty repairs according to the Australian law, so the misleading ads saga Down Under is likely to be continued.
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Things that are NOT allowed: