Samsung will increase its production of AMOLED displays tenfold in 2011
Samsung's VP of the Mobile Display unit debunked the myth that the company has been hoarding AMOLED displays for its own perusal to hinder the production rates of some competitors' phones. A new factory that will start production in June 2011, will increase the supply tenfold from 3 million panels per month to the whopping 30 million.
We are not sure if HTC or the others affected by the supply shortages will go back to the AMOLED goodness given Samsung's track record, but the VP said that Samsung's own Galaxy S has been affected and they have been struggling to keep up with the demand for the SuperAMOLED-endowed handset. He also stated that any manufacturer can use SuperAMOLED in its phones, and it is not reserved solely for Samsung's own handsets.
Looks like the whole thing is due to production issues and underestimating demand for the vibrant AMOLED displays. Even better, word is that Samsung is finally in the black regarding its home-brewed AMOLED and SuperAMOLED technologies, after years of heavy investment in R&D.
source: OLED-Display
We are not sure if HTC or the others affected by the supply shortages will go back to the AMOLED goodness given Samsung's track record, but the VP said that Samsung's own Galaxy S has been affected and they have been struggling to keep up with the demand for the SuperAMOLED-endowed handset. He also stated that any manufacturer can use SuperAMOLED in its phones, and it is not reserved solely for Samsung's own handsets.
Looks like the whole thing is due to production issues and underestimating demand for the vibrant AMOLED displays. Even better, word is that Samsung is finally in the black regarding its home-brewed AMOLED and SuperAMOLED technologies, after years of heavy investment in R&D.
source: OLED-Display
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