Rumor: Meizu is also gunning for the VR market

Meizu is a name that you may have been hearing more and more in recent times, thanks to the company's top-tier smartphones, such as the Meizu PRO 5, MX5, or its bargain-priced midrangers, such as the M3 and M3 Note. Based in China, the company is not as huge as some of its local competitors — namely Xiaomi and LeEco — but Meizu has shown time and again that it has a clue on how to build a decent smartphone, and has managed to officially sell its smartphones internationally, giving it a slight edge over the competition, when it comes to Western markets.

Now, it seems the company wants to enter a new segment in the mobile market — VR. What looks like a job posting for a new division within the company has been leaked on Chinese tech website Anzhuo. The post clearly states that the company intends to dive in the world of VR, depicts a few different VR goggle sets, as well as shows the Flyme (Meizu's UI, built on top of Android) logo, and the Meizu mascot.

VR is still new and fresh, and quite frankly – a pretty narrow niche. On mobile, it's limited to watching 360-degree videos, or diving in visual experiences, and simple games, which sometimes don't even look good enough to make one dive in them in VR. The market is currently dominated by Samsung's Gear VR, which is, arguably, the best set for smartphone-powered VR available thanks to its numerous sensors, and the many $15 sets that can be bought under the Google Cardboard name. Should Meizu be planning to enter the fray, it needs a plan for differentiating itself or bringing something very new to the table. Otherwise, it may just sink in the sea of Cardboards.

source: Anzhuo (translate) via Android Headlines