Google's mobile search results have evolved. From regular search results comprised of mostly text, Google's mobile search soon became a combination of text and small thumbnail images. And that has led to the latest evolution of mobile search for Google, Rich Cards. Currently available on search queries involving recipes and movies, Rich Cards serve up results that are mostly made up of photographs with a brief description of the image.
Google is currently testing rich cards for other search topics, and the cards are expected to be an improved way to drive online traffic to specific sites. It not only improves the user experience, but could generate more advertising revenue for Google.
So this is a win-win-win situation for everyone involved. The mobile search user gets a more targeted response to his/her query. The site owner gets to draw more people to the site, and Google receives more ad business. Check out the evolution of Google's mobile search seen in the image below.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: