Research firm claims 70% of Galaxy Note 7 owners will remain loyal to Samsung
Although the South Korean company kicked off numerous incentives in many countries, consumers who had to go through excessive bureaucracies to exchange their Galaxy Note 7 during the first recall are now afraid they will have to relive the same nightmare once again.
After all the issues with the Galaxy Note 7, one would think that many customers who have bought the phone will give up Samsung as their favorite smartphone brand. Obviously, many have already decided to go for other flagships like Apple's iPhone 7, LG's V20 or even Google's Pixel XL.
However, a big chunk of Galaxy Note 7 owners will continue to remain loyal to Samsung. Research firm BayStreet says that the vast majority of those who purchased the Galaxy Note 7 will stay with Samsung and choose to replace the phablet with the Galaxy S7 or S7 edge.
We believe the vast majority (70%) will remain with Samsung and likely choose a Galaxy S7 device alternative. The second, and more difficult variable, is what percentage of switchers are willing to leave the Android ecosystem. Note customers are aspirational and value premium brands, and thus the iPhone could certainly appeal to them. However, Note customers are also among Samsung's most loyal.
More importantly, those who remain loyal to Samsung even after the Galaxy Note 7 fiasco will continue to use the company's smartphones because of their quality and not necessarily because of the incentives they are offered when returning their Note 7 units.
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