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RIM becomes BlackBerry, drops RIM brand altogether

By Victor Hristov

Published: Jan 30, 2013, 9:38 AM

19comments

BlackBerry

Research In Motion, or RIM, has long been associated with BlackBerry, but now the company has finally taken the plunge and dropped the RIM name altogether adopting BlackBerry as the name of the company.

That means there is no longer RIM and instead everything will now be under the BlackBerry umbrella.

This is a logical move that will strengthen the ‘Berry brand and comes right on time as the company launches BlackBerry 10 and its first BB10 devices, the all-touch BlackBerry Z10 and the full QWERTY BlackBerry Q10.

source: BlackBerry

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Victor, a seasoned mobile technology expert, has spent over a decade at PhoneArena, exploring the depths of mobile photography and reviewing hundreds of smartphones across Android and iOS ecosystems. His passion for technology, coupled with his extensive knowledge of smartphone cameras and battery life, has positioned him as a leading voice in the mobile tech industry.

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