Pinterest adds "Cinematic Pins," a new type of video advertisement

Pinterest is introducing a new type of video ad that it calls "Cinematic Pins." Monetization is where it's at these days, so Pinterest is aiming to cash in on the growing success of the app. Cinematic Pins are based on motion. While the Pinterest user is scrolling the page, the video is playing on the screen. When the user stops scrolling, the ad comes to a halt.

According to Pinterest, companies that have signed up for the program include Gap Inc. (Gap, Old Navy and Banana Republic), L'Oreal (Feria, Garnier, L'Oreal Paris and Maybelline), Nestlé (Outshine, Buitoni, Dreyer's), STX Entertainment’s new movie The Gift, Target, Unilever (Suave), Visa Checkout, Walgreens and Wendy's. Advertisers can now target specific audiences on Pinterest "based on interests, personas or life stages like millennials, foodies and travelers."

A whopping 80% of Pinterest users view the app on a mobile device. That is where App Pins come into play. These pins, with an "install button" right on the pin, allow Pinterest users to quickly install an app on their handset or slate without leaving the Pinterest app. Developers can now promote these App Pins which Pintrest is making available at a cost-per-action price.

Check out the new Cinematic Pins by clicking on the video below, from Pinterest.



source: Pinterest (1), (2) via SlashGear