Our videos are longer, Instagram! Twitter and Vine video limits raised way too high?

But that's not the only service getting longer videos. This year, however, Instagram showed that it's no longer interested in the “short clip” segment and increased the limits for videos shared via the media from 15 seconds up to a full minute. Effectively, this left Vine uncontested in the micro clip niche.
Well, the reports claim that Vine's videos are also about to get their limit increased and it too, like it's owning company Twitter, will offer 140 second clips.
Seeing as Vine became popular for short bursts of humor by its viral video-creating users, it's a bit curious what the future might hold for the service. Maybe Twitter is planning to repurpose its property in some other way?
source: Reuters
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: