The OnePlus 7 Pro's display cost 3x more to develop, 'stunned' CEO
![The OnePlus 7 Pro's display cost 3x more to develop, 'stunned' CEO](https://m-cdn.phonearena.com/images/article/115492-wide-two_350/The-OnePlus-7-Pros-display-cost-3x-more-to-develop-stunned-CEO.jpg?1556024252)
With just three weeks to go until the debut of the OnePlus 7 and OnePlus 7 Pro, company CEO Pete Lau sat down with The Verge to talk about the upcoming smartphones and, in the process, drop some hints about what features can be expected.
The display will "redefine fast and smooth"
“The first time I saw it myself, I was stunned;” that’s how Pete Lau describes the new display technology that the OnePlus 7 Pro will include. The company wouldn’t elaborate on the matter, but rumors suggest the smartphone will adopt new 90Hz displays. This higher refresh rate should result in significantly smoother animations and gameplay, thus coinciding with what OnePlus expects the technology to do – “redefine fast and smooth.”
![OnePlus 7 Pro CAD-based render - The OnePlus 7 Pro's display cost 3x more to develop, 'stunned' CEO](https://m-cdn.phonearena.com/images/articles/343765-image/OnePlus-7-Pro-5.jpg)
OnePlus 7 Pro CAD-based render
According to the CEO, the updated display is a pretty big risk for the company. In fact, OnePlus has tripled its display budget this year in order to develop the technology. Nevertheless, in the long-term the investment will likely be worth it as OnePlus will presumably utilize the feature inside future devices too.
The OnePlus 7 is expected to push up prices, again
This added investment, from the look of things, is all part of a new business strategy. The first few OnePlus smartphones were marketed as budget-friendly ‘flagship killers,’ but since then this position has been taken over by Xiaomi’s Pocophone and OnePlus has slowly moved into the premium segment – the original OnePlus One cost just $299 while the OnePlus 6T starts at $549.
![OnePlus 7 CAD-based render - The OnePlus 7 Pro's display cost 3x more to develop, 'stunned' CEO](https://m-cdn.phonearena.com/images/articles/343766-image/OnePlus-7-4.jpg)
OnePlus 7 CAD-based render
The OnePlus 7 Pro, on the other hand, will tackle the Samsung Galaxy S10, Huawei P30 Pro and iPhone XS more directly. Pricing information is yet to be confirmed, but the version with 5G could cost as much as $899. This smartphone, like its smaller sibling, will inherit Qualcomm’s latest chip and a stereo speaker setup. In addition to this, it’s curved edge 90Hz display and pop-out camera should prove to be a big selling point, as should the presence of a third rear camera.
OnePlus 7 & OnePlus 7 Pro release date, availability
Both the OnePlus 7 and OnePlus 7 Pro are expected to go official on May 14th. It’s unclear if sales of both devices will kick off simultaneously, but the regular OnePlus 7 is rumored to launch globally on May 22nd. However, if you’re a T-Mobile customer in the US the flagship should be available to purchase immediately after the announcement event. It remains to be seen if either the OnePlus 7 or OnePlus 7 Pro will be sold through other carriers.
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