Once you enable audio on Instagram, sound now continues until you close the app

A change to Instagram rolled out to the app recently and this is how it works. When you open the picture and video sharing app, videos will autoplay with the sound off. But when you tap on the screen to turn the volume on one video on, all other videos will autoplay with the sound on for the remainder of your Instagram session. We'd say that makes common sense. And if you tap on the screen again turning the audio off on the current video, all of the subsequent videos will go silent. If you disable the sound on your Instagram videos, they will remain off when you finish your session and start up the app again.

So you might ask yourself, what is the advantage of this feature? Well, it means that Instagram users won't have to turn the audio on for each individual video, which could be a pain in the you know what. As far as Instagram Stories are concerned, the audio will match the settings on your phone. Which means that as long as your handset is not on mute, Stories will play with the audio on.

The bottom line is the bottom line, which will fatten up with more advertisers. Why? Because now advertisers will see more of their videos play with audio enabled. This will make them more likely to fork over the money to advertise on the app. After all, an add with no volume is most likely to be ineffective.

Of course, most Instagram users would rather not get startled or embarrassed by audio that they weren't expecting to hear, playing loudly in their ears. On the other hand, with video becoming a larger part of the Instagram experience, keeping the app mute would make it a silent movie in the era of talkies.

source: TechCrunch