Nokia to chase the entry-level market as well at MWC, preparing affordable devices to compete with Huawei and ZTE
Nokia is expected to launch a number of entry-level devices including both Windows Phone-based affordable smartphones and feature phones in just a couple of days at Mobile World Congress, according to Reuters. Nokia has allegedly decided to widen its presence in the low range amidst intensifying competition from Chinese manufacturers like Huawei and ZTE.
These rumors come after we have already heard other sources agreeing Nokia will launch a new Windows Phone flagship named Nokia EOS, a device packing the amazing PureView phase one technology that we’ve seen in the Nokia 808 PureView.
The upcoming affordable models will diversify Nokia’s porftolio and show that the company is now ready to look at the bigger picture after two tough transitional years the company spent laser-focused on bringing a competitive Windows Phone flagship.
Nokia sold a record 4.4 million Lumia smartphones in the last quarter of 2012, a one bright spot in an otherwise very turbulent Windows Phone ride which has put the company in the red this year. Still, Nokia would need to start much more than that in order to get noticed. Samsung in comparison sold around 50 million smartphones in Q4 2012 and Apple sold a whopping 48 million of its high-margin iPhone.
source: Reuters
The upcoming affordable models will diversify Nokia’s porftolio and show that the company is now ready to look at the bigger picture after two tough transitional years the company spent laser-focused on bringing a competitive Windows Phone flagship.
There are no further details about those upcoming entry-level devices, but we expect even more of the successful Asha feature phone series.
Nokia sold a record 4.4 million Lumia smartphones in the last quarter of 2012, a one bright spot in an otherwise very turbulent Windows Phone ride which has put the company in the red this year. Still, Nokia would need to start much more than that in order to get noticed. Samsung in comparison sold around 50 million smartphones in Q4 2012 and Apple sold a whopping 48 million of its high-margin iPhone.
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