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New Microsoft Surface Pro 4 ad compares the tablet to the wrong Apple product

By Alan Friedman

Updated: Sep 06, 2016, 2:54 AM

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The latest Microsoft Surface Pro 4 ad starting running last week. The 30-second spot compares the Surface Pro 4 with a Type Cover, to the 13.3-inch Apple Mac Book Air. Considering that the ad specifically notes how the Surface Pro 4 has a removable QWERTY and a stylus, and the Mac Book Air doesn't, we wonder if Microsoft has purposely aimed its high end slate against the wrong Apple product.

Why pick the Mac Book Air, which is a laptop and not a tablet? The appropriate device for Microsoft to have challenged in the ad would have been the Apple iPad Pro. And lo and behold, that tablet does offer a touch screen, a removable QWERTY and a stylus just like the Surface Pro 4 does. While it is great that Microsoft thinks so highly of the Surface Pro 4 that it compares it to a laptop, the ad does seem to be misleading. Even if you make the argument that the Surface Pro 4 carries a full desktop OS inside, the argument here is based on hardware, not software.

Microsoft is trying to force feed consumers by giving them an improper comparison coated with a catchy toe-tapping song. You can check out the ad yourself by clicking on the video at the top of this story.

source: Surface

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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New Microsoft Surface Pro 4 ad compares the tablet to the wrong Apple product

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