Come March 15, Apple will likely announce what will certainly be the biggest-name smartphone with the smallest screen size in 2016. Many wonder whether releasing the alleged 4-inch iPhone 5se makes business sense, or represents a mere nostalgic throwback. The researchers at Mixpanel offer another perspective at the matter – an encouraging one, in fact. According to their intel, approximately 32.22% of active iPhone users are rocking one of the three 4-inch models still in circulation - the 5, 5c, and 5s. The breakdown says the iPhone 5s represents 19.03% of all iPhones in use, while the iPhone 5 and 5c follow through with 7.53% and 5.66%, respectively.
That's nearly one third of the iPhone user base, and we're not merely talking about a bunch of small screen-loving individuals, but also a significant amount of customers who are eager to upgrade to newer hardware, but didn't end up getting the iPhone 6 or 6s because they didn't want to compromise screen size. We suspect the iPhone 5se (or however it ends up called) will be a no-brainer of an upgrade for these patient folks. We also assume that Apple executives are well aware of the sheer number of people with 4-inch iPhones out there, which makes the iPhone 5se's release seem like a calculated, deliberate move. Typical Apple!
For those who like numbers, Mixpanel's breakdown is available below. Click to zoom in.
Luis D. has a multitude of news, features and review articles written for PhoneArena. He adeptly demystifies complex technology topics, such as the development of advanced materials for bendable device displays and the evolution of chipset manufacturing.
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