Motorola sold 3 million smartphones in India since 2014, plans to boost efforts this year

Although it faces fierce competition from local companies, as well as from Samsung, Motorola is quite successful at selling smartphones in India.

According to The Economic Times, Motorola sold more than 3 million smartphones in India since February 2014 (when it returned to the Indian market after a period of absence). Half of that represents Moto G and Moto E units, both of which are affordable handsets that offer quite a lot of bang for the buck.

To push things further, Amit Boni, head of Motorola's India operations, said that the company "will be doubling up" its efforts in India, which is a very critical market for us." Starting this year, Motorola will open experience stores across India, beginning in Bangalore. These stores will also act as service centers.

Reportedly, Motorola might launch certain new handsets in India first, with global releases to follow after that - though for now there are no specific details about this. It's said that Moto Maker is also headed to India, which may become the second Asian market to get the service (after China).

In Q3 2014, Motorola was the fifth largest smartphone vendor in India, behind Samsung, Micromax, Lava, and Karbonn. That's not bad for a brand (now owned by Lenovo) which isn't in top 10 globally.


source: The Economic Times