Motorola says it will not focus on MOTOBLUR in the future

Last week, after reporting second quarter results, Motorola Co-CEO Dr. Sanjay Jha said that his company will focus more on products than on the MOTOBLUR brand name. This seemingly has already started as a more subtle, "lite" version of the UI has appeared on the Motorola DROID X and will appear on the upcoming DROID 2 according to speculation. The reason behind this is rather simple. Google's next Android build, 3.0 (aka Gingerbread) is supposed to eliminate the need for other software on top of it like HTC's Sense or Motorola's MOTOBLUR.

Dr. Jha's comments about MOTOBLUR came in response to a question from an analyst who noted that the company was not pushing the UI in advertisements, and wanted to know what the future was for it. The executive responded by saying, "With MOTOBLUR, we have found that being able to convey the value proposition around MOTOBLUR is not an easy thing to do in a 30-second ad spot. We have decided that we will focus on the value proposition of products and not MOTOBLUR as a brand name in its own right. MOTOBLUR continues to be important and I think you will see increased functionality in MOTOBLUR. This notion of push-Internet is going to be very important to us, but as a brand name, which we make matter in front of consumers as a brand name, I don’t think that’s going to be our focus going forward, but we see the experiences that we deliver is being relevant and differentiating us." Earlier this year, Motorola pushed MOTOBLUR in its 30 second Super Bowl spot for the Motorola DEVOUR.

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source: AndroidandMe