Samsung continues to struggle. Even after introducing the Tizen powered Samsung Z1 in India, the manufacturer has found itself losing its title as the top smartphone manufacturer in the country. According to data released by research firm Canalys, a home grown company finds itself at top of the smartphone charts in India for the first time ever. With 22% of the Indian market for the fourth quarter, Micromax is now the top smartphone manufacturer in the country.
Micromax was able to succeed by producing handsets priced in the $150 to $200 range. Low priced smartphones are all the rage in the country as 23% of smartphones shipped into India during the fourth quarter were priced under $100. 41% were priced in the $100 to $200 range. Samsung was second with 20% of the Indian smartphone market. Indian smartphone manufacturers Karbonn and Lava finished third and fourth respectively. Overall, 21.6 million smartphones shipped in India during the fourth quarter, leading to an annual growth rate of 90%.
"Canalys believes catering to local market preferences will become increasingly important. Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones. Lava, another domestic vendor, has launched devices that cater to the preference for greater battery life – in this case a couple of days. But vital to success is selling these handsets at low price points to appeal to the bulging mid-level income market in India."-Rushabh Doshi, analyst, Canalys
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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