MetaWatch and ex-Vertu designer Frank Nuovo announce a 'beautiful' smartwatch brand
Back in 2012, several ex-Fossil employees formed MetaWatch, a company that specializes in smartwatches. Its first wearable gadgets, the Strata and the Frame, were crowdfunded on Kickstarter and gained a decent market share, despite the fact that they were not-so-visually-appealing.
The company announced the launch of Meta – a subsidiary of MetaWatch, result of a collaboration between the parent company and Frank Nuovo, former lead designer of Nokia's Vertu line of luxurious mobile phones. The philosophy behind Meta is called “Art of the Glance” and its purpose is to produce a wearable device that will not only look good, but will also show the most vital information within a glance, allowing your smartphone to stay in your pocket. The focus is on the exterior, so the company has ditched cheap plastics for stainless steel encasings and genuine leather wristbands. The Meta premium watch is said to be much more comfortable to wear than any of its rivals.
The company announced the launch of Meta – a subsidiary of MetaWatch, result of a collaboration between the parent company and Frank Nuovo, former lead designer of Nokia's Vertu line of luxurious mobile phones. The philosophy behind Meta is called “Art of the Glance” and its purpose is to produce a wearable device that will not only look good, but will also show the most vital information within a glance, allowing your smartphone to stay in your pocket. The focus is on the exterior, so the company has ditched cheap plastics for stainless steel encasings and genuine leather wristbands. The Meta premium watch is said to be much more comfortable to wear than any of its rivals.
"Together we will launch a series of new creations for this emerging experience, marrying the passion and artisanal aspects of the traditional watch market with the benefits of state-of-the-art, wireless, multipart functionality," said Nuovo upon the partnership's original announcement in February 2013. "Our mass market to luxury and first-hand experiences will bring the highest level of understanding to what is arguably the next big opportunity in the world of mobile lifestyle products."
Little is known about the software features of the Meta smartwatch at the moment. It is highly probable that the new company will use a modified version of MetaWatch's platform, though. This platform, which can be found on the Strata and Frame smartwatches, proved to be quite energy-efficient. What's more, for the sake of better readability in direct sunlight and even better power efficiency, the Meta's display will utilize the e-ink technology but will have a higher resolution than the displays of MetaWatch's wearables.
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