'Made by Google' store opening in New York in time for the Pixel launch
Google, being a consumer electronics company now, is going the whole nine yards. It bought a full front page ad in USA Today and other publications, will have to start a mass marketing campaign for the Pixel, and so on. What other undertakings are in store come launch time? Well, due to the total dearth of physical stores you can grab the Pixels from, if we don't count Verizon's shops, apparently Google is also planning to open a pop-up store in New York on October 20, and sell the new #madebygoogle products there.
It is not only for sales purposes, though, but actually doubles as a place you would be able to physically examine the gear, and toy around with it before you decide to pull the trigger, and New York is one of the most visible electronics markets in the world, so Google's pop-up store there is certainly a bright idea likely to gather extra publicity for the new products.
source: Google
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