A handset's Minimum Advertised Price, or MAP, is the lowest price that a reseller can price the phone at. The idea is to prevent a reseller from making the phone look less valuable than it is. Pricing a device under the carrier's MAP is a major no-no, but doesn't prevent lower prices from being charged under the table.
And while the MAP isn't the same thing as an official price at launch, the truth is that you can usually use the MAP price to figure out how much a model will cost you when released. That is why many of those who have been waiting for the Motorola DROID BIONIC will be reexamining their personal budget sheet and wished that they had owned a few thousand shares of Motorola Mobility back at $24. It seems that according to a leaked screenshot of Verizon's MAP for a few devices, the Motorola DROID BIONIC will not be advertised at a price under $299.99. That of course, includes all rebates and a signed 2-year contract.
The starting date for the Motorola DROID BIONIC's MAP is September 8th which gives us a clue as to when we might expect to see the long awaited phone launched at last. If the DROID BIONIC is indeed priced at $299.99, will that make you start looking elsewhere?
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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