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LG decides to show how good its IPS LCD screens are, scares people to death in an elevator

By Daniel Petrov

Published: Oct 26, 2012, 7:41 AM

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LG decides to show how good its IPS LCD screens are, scares people to death in an elevator

We know there is rarely anything better than a good IPS (in-plane switching) display in the LCD universe, or so says LG. Well, Samsung begs to differ with its PLS (plane-to-line switching) tech, but since the iPhone is using IPS LCDs, it is the most popular mobile screen technology for the flagship phones of Apple and LG itself, and that's not a small number.

Besides mobile displays, LG also uses the tech in monitors and the like, and decided to show how lifelike images it can produce with a pretty elaborate prank.

It mounted a few such displays on the floor of an elevator, put a camera in there to observe the reactions, and imitated flickering lights and a falling floor, which must have been pretty scary for the guys and gals riding in. LG is no stranger to weird commercials, but this here takes the cake and eats it.

So Real it's Scary | LG IPS Monitors LG UK

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.