LG admits lying to South Korean customers about Xenon flash on LG Optimus 2X

LG executives have admitted to a year-long lie about the LG Optimus 2X in South Korea. Right in their own backyard, LG had continuously promoted the Xenon flash on the device. And that would have been great had there actually been a Xenon flash on the model. What LG had been proudly showing off as a premium flash unit was actually the same LED flash that you would find on most smartphones.

If you are not involved in this deception, you might think that it is no big deal, but a Xenon flash offers superior lighting and is often used in stand alone cameras. For the manufacturer it is more expensive to procure, uses more power than LED units and takes up more space. Because a Xenon flash works in short bursts before needing to be recharged, it cannot be used when filming video. For the phone owner, the payoff is when you are able to shoot high quality pictures in low-light situations.

For its part, LG has apologized for "the mistake" and promises it will never, ever, ever do anything like this again. Is there a way that we can ground the manufacturer? Think about this. The specs were submitted incorrectly and quite possibly it was all innocent. But for a year, LG noticed the mistake and kept quiet about it while consumers were purchasing the handset and that is where the problem lies. More than 400,000 units of the LG Optimus 2X were sold in South Korea and now many of the buyers are asking for a refund, claiming that they were the victim of false advertising.

source: Daum (translated) via UnwiredView