Making fun of the competition in the smartphone industry probably goes back further than 2010. But that was the year that Motorola went after Steve Jobs and the Apple iPhone 4. Motorola was feeling its oats with the successful release of the Motorola DROID and had upped the ante with the huge (for the time) 4.3-inch screen on the Motorola DROID X. Coming off Antennagate and Steve Jobs' proclamation that iPhone 4 users were holding their phone wrong, Motorola took out a full page ad in the New York Times that boasted about the DROID X's double antenna design which "allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls." Score one for Motorola.
A few weeks after that, Apple was giving away free rubber bumpers to some iPhone 4 owners. The rubber was supposed to prevent the interference to the antenna that caused Antennagate from taking place. Once again Motorola paid for a full page ad in the Times with a headline that read "No Jacket Required" right above an image of the DROID X. The meaning was obvious.
And who could forget those great ads made by Samsung that took shots at iPhone buyers waiting online to buy the next iteration of Apple's smartphone. Those ads debuted in November of 2011 and promoted the Samsung Galaxy S II.
Today, LG has sent out a tweet that promotes the LG G Flex 2 while also making fun of the Samsung Galaxy S6 edge. "Some curves just make sense," LG posts and follows it with the hashtag #bendgate. There are so many things that LG could be making fun of. One could be the recently disclosed news that the Galaxy S6 edge bends just like the Apple iPhone 6 Plus. Or, it could refer to the very limited capabilities of the extra curved glass on the Galaxy S6 edge. Regardless of what LG had in mind, it is a way to get phone buyers to think about what could arguably be considered LG's flagship phone for the moment.
LG Jordan takes a shot at the Samsung Galaxy S6 edge
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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