Jason Mackenzie: HTC has new Windows Phones in the pipeline, and a broader range of Androids for the US
HTC today unveiled two new mid-range Android handsets, the Desire 816 and Desire 610. Not long after their announcement, HTC America President Jason Mackenzie talked a bit about the company’s future plans regarding the US market.
According to Re/code, Mackenzie said that, apart from releasing the Desire 816 in the US later this year (most likely in April), HTC will try to “go after new segments” that the company has not “addressed in the U.S. in a long time.”
Obviously, the two Goliaths are Samsung - which just announced its brand new Galaxy S5 - and Apple - which will likely not unveil any new iPhone before the second half of the year.
Jason Mackenzie further mentioned that HTC is planning to release new Windows Phone devices, although it’s not clear when it’s going to happen. Microsoft yesterday confirmed that a Windows Phone 8.1 update would be out “this spring”, so we may see some new WP hardware from HTC in the coming months.
The HTC exec also reiterated the company’s plans to launch wearable devices this year. However, he didn’t confirm if a smartwatch would be included here (we think it will be, anyway).
Mackenzie didn't say anything about HTC's next-generation flagship smartphone (possibly called the All New One), which will be announced on March 25.
source: Re/code
According to Re/code, Mackenzie said that, apart from releasing the Desire 816 in the US later this year (most likely in April), HTC will try to “go after new segments” that the company has not “addressed in the U.S. in a long time.”
“We’ve got to get mainstream America to want to go into a retail store and ask for HTC. That’s our biggest challenge - and to do that against two Goliaths who have huge war chests,” declared Mackenzie.
Obviously, the two Goliaths are Samsung - which just announced its brand new Galaxy S5 - and Apple - which will likely not unveil any new iPhone before the second half of the year.
Jason Mackenzie further mentioned that HTC is planning to release new Windows Phone devices, although it’s not clear when it’s going to happen. Microsoft yesterday confirmed that a Windows Phone 8.1 update would be out “this spring”, so we may see some new WP hardware from HTC in the coming months.
The HTC exec also reiterated the company’s plans to launch wearable devices this year. However, he didn’t confirm if a smartwatch would be included here (we think it will be, anyway).
Mackenzie didn't say anything about HTC's next-generation flagship smartphone (possibly called the All New One), which will be announced on March 25.
source: Re/code
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